What benefits may ERP offer your company?
Because ERP systems are so strong and adaptable, you may use them to integrate a vast variety of company operations. They are made to support the expansion of your company. Regardless of the size of…
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GDPR and the Adverts ANE
The EU General Data Protection Regulation (GDPR) comes into force on the 25th May and will affect mobile developers using the Adverts ANE who have users of their application in the EU.
The key requirement for application developers showing advertisements to users is that the user must consent for you to pass information about them to the advertising platforms. Most advertising platforms do this by default in order to personalise the advertisements shown to the user.
As part of the GDPR change the Google Mobile Ads SDK allows you to set a flag with your requests to specify whether the user has denied consent for ad personalisation.
The Adverts ANE allows you to set this flag, to request non-personalised advertisements for your user.
To do this, you must firstly request consent from your user to use their data to show personalised advertisements.
The default behaviour of the Google Mobile Ads SDK is to serve personalised ads. So if a user has consented to receive only non-personalised ads (i.e. denied consent for personalised ads), you can configure an AdRequest object with the following code to specify that only non-personalised ads should be returned:
You must add this to all your AdRequests and we suggest you make this change for all your EU customers before May 25th!
Further reading:
While these specific suggestions and changes we’re making will help you comply with GDPR, we recommend working with your legal counsel to ensure you satisfy the requirements of GDPR. We are happy to work alongside you and your legal team to ensure compliance while using our extensions.
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