My first step towards success through digital marketing

To make success in today’s business, digital presence plays a very vital role. It helps to reach millions of people in a short span of time and makes one’s life easier and become stronger and sustainable too. Online businesses are the future and the time has reached that it is a huge disadvantage if the business does not have an online presence.

Digital transformation becomes quite easy now because of competent players present in the market, especially in India, who are on the mission to bring a massive impact on society to enlighten people in this domain.

Personally, as an IT professional having 20+ years of experience, the very idea of freedom lifestyle — having my own ecosystem for revenue generation was in my mind for quite sometimes and after doing a bit of research, I found digital marketing as one of the solutions for my expectations.

Below is the set of key takeaways from Digital Marketing Session — 1

Goal Setting

Goal setting, a significant aspect to accomplish things, is relevant in digital marketing too to expertise in various roles like trainer, blogger, affiliate marketer, consultant, employee and so on. This goal can be achieved with the help of pretty decent communication skills and sales skills.

Market Opportunities and General Economics

One of the many new things I have learned in this session is market demand never ceases. Related and new needs evolve around the main demand, and this keeps growing forever.

Also, I have learned how economic growth is correlated with the average lesser age of the country’s population and how debt can create more wealth in society.

Communication

Good communication skill is one of the pre-requisites in digital marketing, which helps to convey the message effectively and precisely. This skill can be acquired by putting consistent effort in reading, writing, listening, etc over a period of time which results in a remarkable transformation.

Integrated Digital Marketing

Various components of digital marketing eco-systems like content marketing, email marketing, search engine optimization, social media, paid ad traffic and sales & conversion are detailed with their relationships and process flow.

Niche Selection

One of the key aspects — niche identification was discussed here with some unique inputs.

Niche should be at the intersection of passion in a domain, talent gained to deliver and market demand for the same.

Narrow down the niche to micro-level to target the right audiences to provide the right solutions and thereby add more value.

Niches in huge demand — Health, Wealth and Relationship

Various ways of identifying demands are thru’ google auto-suggests, reviews in sites and from customers, etc.

Building Personal Brand and Benefits

Building a personal brand is one of the key significant things in digital marketing as this helps us to exhibit our character and personality. This can be accomplished by publishing content consistently which will help to build trust in social media and also build a community of our own.

Strategies and Funneling

Strategies like personal branding, audience building & engagement and revenue generation strategies need to be devised to build a robust community in order to have a sustainable digital marketing business.

All these above strategies lead to a funnel that brings audience free, builds trust and relationship, makes them decide to transact and benefit, provides value additions and in the end, a win-win situation.

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