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What are the best social media analytics tool to use in 2022 that can really impact businesses?

Hello to everyone who is reading this article!! I hope you all are having fun. In today’s article, I’ll discuss some topics that, if not addressed, have the potential to shake whole big enterprises or businesses. So without wasting any time let’s just jump into it.

There were 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days.”

Here are the top 10 best Social Media analytics tools:-

1. Google Analytics

Google Analytics

Google Analytics is one apparently unrelated social media analytics tool.

Despite the fact that Google Analytics was developed primarily to assess the online performance of your website, it also provides a wealth of information regarding social media platforms, such as:

Social media traffic sources to your website: Learn which social media networks drive traffic.

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2. BuzzSumo

BuzzSumo

BuzzSumo is another premium social media analytics service that I really, really, really appreciate.

What exactly is BuzzSummo?

It’s a content analytics platform that, in addition to several capabilities including brand monitoring, social listening, and competition analysis, offers social media analytics:

Discover the most popular stuff on social media networks. It’s a fantastic feature for content creators!

Analyze the content: Find social media statistics on a certain topic of interest, such as content type, top shared domains, top social media platforms, and so on.

Influencer marketing is identifying top influencers in a specific niche or sector based on their social media reach or engagement.

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3. Brand24

Brand24

Brand24 is a social media analytics platform that costs $49 per month and comes with a free two-week trial (no card required).

The program monitors and analyses online and social media activity across many channels.

You can track keywords related to your business, such as the company name, website address, company hashtag, marketing campaign name or hashtag, and see how they perform in social media channels in terms of social media reach, engagement, the volume of mentions, influential sources mentioning them, and so on.

Brand24’s primary characteristics are:

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4. NapoleonCat

Napoleon cat

NapoleonCat is a social media management application with social media analytics and reporting capabilities built in. It enables you to track the success of your social media initiatives across numerous channels for multiple accounts and pages. Surprisingly, you may also monitor the social media activity of your competitors.

With NapoleonCat data, you’ll be able to simply identify trends and create social media content that resonates with your company’s target demographic and produces the greatest results.

Here’s what NapoleonCat can do for you:

Viewing which content kinds perform best, as well as when and how frequently you should post to gain the most level of interaction

Monitoring your team’s behavior to maintain top-tier social customer service

Comparing audience analytics and post engagement across numerous social media profiles, including those of your rivals.

Schedule weekly, monthly, or quarterly social media analytics reports to be automatically sent to your supervisor, client, or anybody else who needs them.

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5. Sotrender

Sotrender

Sotrender is a social media analytics and reporting application that streamlines marketers’ everyday tasks.

Why is it possible for it to become your number one?

To begin with, Sotrender allows you to examine both your organic and paid performance. Because practically every business is presently investing in social advertising, having all of the KPIs at your fingertips is critical.

You may also peek at the typical ad pricing (e.g. CPC, CPM) in your sector to see whether your ad expenses are appropriate. In addition, one may track rivals’ content performance, organic engagement, and other metrics.

Last but not least, the previously described data may be exported as a report. You name it: comparison report, Facebook advertisements report, recurring report…

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This concludes the article for today. I hope you found the article interesting if so, please share it with your friends and let me know your opinion about this in the comments below. Until then, stay safe. I’ll catch up with you in the next post.

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