Scale Your Infrastructure for the Holiday Shopping Season

The holiday shopping season has started, with events like Black Friday and Cyber Monday attracting numbers of internet shoppers year after year. Customers are increasingly turning to the internet to find the best Black Friday deals. It is much convenient to shop this period without stepping out of the confines of your home. However, what does this mean for Ecommerce websites? Without a stable infrastructure you can’t handle the rate of traffic that will be coming your way this season.

Increased web traffic during such sales events can be highly challenging for eCommerce websites and online enterprises, who must guarantee that their online infrastructures can scale and remain resilient under heavy traffic loads.

Despite previous lessons learnt, outages continue to be a prevalent occurrence today. This is because the rate of growth of online sales and traffic consistently surpasses expectations, making it impossible for firms to forecast and plan accurately. Aside from that, scaling for sales events has become extremely challenging in an uncertain time like the epidemic.

Website outages don’t just cost sales today; they can also harm customer sentiment in the long run, because negative experiences cause customers to avoid future purchases. As a result, it’s critical to start thinking about how you’ll address the scalability and reliability of your website or application if traffic spikes during the holiday season. Scalability is, in fact, one of the primary reasons why businesses migrate their infrastructure to the cloud. The AWS Cloud provides an excellent environment for such high-traffic events, with a variety of tools and capabilities that simplify or eliminate scalability issues.

Reduce downtime and expand globally.

Increase Your Horizons! Utilize Amazon Route 53. It’s most typically used to send DNS requests to your load balancer, but it can also be set up to handle DNS failover. It monitors the health of registered Elastic Load Balancing endpoints to help you monitor the condition of your application, and then directs requests to the most accessible resource. Route 53 on Amazon Geoproximity, as well as latency-based routing capabilities, can help end users have the best experience possible. Consider using AWS Global Accelerator to boost your application’s availability and efficiency by utilizing the AWS global network infrastructure for user traffic. By instantly routing traffic to the closest healthy endpoint, global static anycast IP addresses make traffic management easy. This can also make releasing application updates with no downtime for end users a lot easier.

Another big problem with custom software is the initial stage of requirements gathering. With Waterfall, you choose what you want the end product to be and do before you really understand how to get there. In some larger projects, it can take months or years. Customers often do not express themselves or do not know their real needs. This means that the product being built is not really what the customer wanted in the first place.

Caching: say goodbye to slow websites and long load times.

Caching can help you increase application performance on both the frontend and backend. To provide content to your consumers fast and securely, Amazon CloudFront makes use of a global network of Edge sites. Instead of slower disk-based databases, Amazon ElastiCache allows you to retrieve data from fast, controlled in-memory data stores. Amazon ElastiCache detects and replaces failed nodes automatically, as well as reducing the danger of overloaded databases, which are a leading cause of delayed website and application load times.

Make use of AWS Lambda.

When possible, use AWS Lambda for event-driven workloads to increase scalability. Serverless computing simplifies your online application while boosting its dependability and scalability. AWS Lambda is also a very cost-effective solution to control load fluctuations because you simply pay for the processing time of your functions.

Make provisions for horizontal scalability.

For horizontal scalability, use Auto Scaling and Elastic Load Balancing. Critical resources should be placed in Auto Scaling groups behind an Elastic Load Balancer, which allows multiple instances to be treated as single objects, allowing you to scale your fleet to meet fluctuating demand. Auto Scaling also performs health checks on Amazon EC2 instances on a regular basis, automatically replacing unhealthy instances. PCI-compliant processing, storage, and credit card data transmission are all available.

Use Auto Scaling and Elastic Load Balancing for horizontal scalability. Critical resources should be placed in Auto Scaling groups behind an Elastic Load Balancer, which treats multiple instances as a single object, allowing you to scale your fleet to meet changing demands. Auto Scaling also performs regular health checks on Amazon EC2 instances, automatically replacing sick instances. Credit card data processing, storage, and transfer are all PCI-compliant.

Monitor performance on a regular basis.

Amazon CloudWatch keeps track of everything. During high-traffic events, it’s vital to maintain a close check on all critical assets’ performance. Place critical performance metric alarms and notifications sparingly to ensure that action is done quickly in the event of an issue. The second best practice is to use Amazon CloudWatch metrics to actively monitor and optimize resources.

Whereas these best practices are intended to resist heavy traffic, being prepared is crucial all year. A general understanding of environmental and economic factors, shopping traffic patterns, and buyer behavior can assist in more accurately forecasting future buyer traffic.

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